Quote from the Founder of Ferrari

"The Ferrari is a dream-people dream of owning this special vehicle and for most people it will remain a dream, apart from for those lucky few." -Enzo Ferrari

Thursday, August 14, 2008

Ferrari's first store in the United Kingdom

Ferrari is set to open its first UK store before the end of the year, on London's Regent Street.
Italy-based architect and design company Iosa Ghini is designing the interior of the new store, which will occupy over two floors. The pair have worked together since 1995.
A spokesperson for Iosa Ghini, Milena Mussi says, "There was no competition. Worldwide we have designed many other stores for them."
It will have two distinctive areas for the display and sale of the products, integrated to reflect the world of competitive sport.
The designers were required to address the dual focus of sport and private motoring in their design.
In the luxury area, glossy coatings, leather surfaces and attention to lighting will help display the projects.
It will stock the entire range of Prancing Horse products, aimed at Formula One fans, GT enthusiasts, children and collectors.
President and founder of the company Massimo Iosa Ghini is leading the project.

Source: designweek.co.uk

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