
The shop will have two areas-one that alludes to the brand's racing history and the other for the sale of luxury branded merchandise.
The windows and displays in the luxury zone will be more classic, featuring high-gloss coatings and leather surfaces. The interior is to be reminiscent of the form and internal treatment of Ferrari cars.
The London store opening is part of a global plan by the brand to open more than 40 retail outlets across Europe, North America, Asia, and the Middle East.
The company already has 22 stores worldwide and this would be their 23rd.
Source: http://www.prweek.com and http://www.retail-week.com
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